The Dotson Effect™
Transformational Life Coaching for Grown Ass Women
The Shift You’ve Been Craving Starts Here
You’ve been everything for everyone. And somewhere along the way… you lost yourself.
You don’t know exactly when it happened.
Maybe it was the day you swallowed your feelings to keep the peace.
Or when you started saying “I’m fine” more than you said your own name.
But now, you're here.
Exhausted. Tired. Disconnected.
Wondering how you got so far away from yourself… and how to get back.
If you’re here, maybe you’ve been wondering:
“Why do I feel so numb, even though I’m successful on paper?”
“Why am I always holding it down for everyone else but still feel invisible?”
“Is this really all there is? Because if this is ‘it’ this ain’t it!”
“How do I stop performing and start actually living?”
“Who am I outside of who I’ve had to be?”
Sis, you are not too much or not enough.
You’re just overdue for you.
Welcome to The Dotson Effect™, the place where high-achieving, soulful Black millennial women come to take off the cape, the mask, and the “I’m fine” act — and finally come home to themselves.
This is your sacred space to be seen, heard, and supported as you remember your “it” factor — that spark that never left, just got buried under years of doing all the things for everyone else.
Working with Me Feels Like:
✨ Being fully seen, without judgment, pressure, or performance.
✨ Learning to name and honor your real needs — and getting them met.
✨ Rewriting the story that says your value is tied to your productivity.
✨ Remembering who you were before the world told you who to be.
✨ Creating a life that feels as good on the inside as it looks on the outside.
Here, we redefine success so it’s not just about what you do but who you get to be.
Here, we choose softness without shame.
Here, you get to live unapologetically, reclaim your joy, and feel respected for your worth — not just your work.
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I curate experiences for my clients to stand firm in what they want and command the respect they truly deserve. Let me help you find & reconnect with what your called to do so you can start fully living in your purpose!
A Love Note From Me to You
Hey Sis,
I know what it’s like to look around at the life you’ve built and still feel disconnected from yourself. To wonder if anyone sees you beyond what you can give or do.
I’ve been there — and I know there’s another way.
You don’t need fixing. You need space, strategy, and a coach who can hold you through the messy middle of letting go and into the joy of becoming again.
That’s my work. That’s The Dotson Effect™. It would be an honor to walk with you.
Because you deserve to be the main character in your life — not just the strong one in everybody else’s.
The complimentary Rediscovering You Breakthrough Session is YOUR time to come on over to my judgement free virtual room, grab a cup of tea, lemonade, or something a little stronger, and get real about where you are, where you want to be, and how to get you there!
During this 20 minute call you will:
Finally put yourself first on your never ending TO-DO list.
Discover the secret to commanding respect from others based on your God-given worthiness NOT your workmanship.
Become crystal clear on what you really want out of this life.
Identify tangible and powerful actions that will move you towards accomplishing your deepest dreams and desires.
Determine the #1 thing stopping you from “having it all” and waking up in your dream life.
Rediscovering You Breakthrough Session
You will complete this conversation with the excitement of knowing EXACTLY what to do next to experience the life you truly want and become the person you’ve always wanted to be.
And…if it feels like a natural fit, we can explore what it would look like to work together!
“Before coaching with Alex, I struggled with a lot of stress. Then Alex taught me that I have to trust myself, let go of self-judgement, and ways I can lessen the effect of my stress. The 3 most significant results I’ve experienced from coaching with Alex are that I can take productive steps towards my goals, I have more self awareness and love, and I disassociate myself from unnecessary environments that bring me stress. What I loved most about coaching with Alex is that her kindness and compassionate personality motivates me to become my better self.”
— Luz C.
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“You have to participate relentlessly in the manifestation of your own blessings”
—Elizabeth Gilbert, author “Eat, Pray, Love”
The Dotson Effect™ Method
It all starts with shedding who the world told you to be.
UN MASK
RECLAIM
Your voice, your worth, your inner compass.
REINVENT
Because you get to start over as many times as you need.
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